My Proptech
My Proptech | Saas Tool
The primary objective of the MyPropTech rebrand was to develop a modern and innovative visual identity that accurately conveyed the platform's data-driven approach to property investment.
Client
Du Val
Services
Visual Design UI & UX Design
Industries
Proptech
Date
February 2023
To achieve this, I conducted extensive research on how to showcase a tech tool on a website without giving away too much information, ensuring that the user experience was intuitive and easy to navigate. Together with my junior graphic designer, we worked towards creating a brand identity that reflected the platform's innovative approach, using a clean and contemporary aesthetic with a strong emphasis on data visualisation.
