My Proptech
My Proptech | Saas Tool
Du Val is a New Zealand property development group. MyPropTech is their investor-facing SaaS platform — giving clients real-time visibility into their property portfolio performance. The platform was undergoing a rebrand. Alongside the product redesign, they needed a public-facing marketing website: one that would generate leads, build brand credibility, and attract the right investor profile.
Client
Du Val
Services
Visual Design UI & UX Design
Industries
Proptech
Date
February 2023
To achieve this, I conducted extensive research on how to showcase a tech tool on a website without giving away too much information, ensuring that the user experience was intuitive and easy to navigate. Together with my junior graphic designer, we worked towards creating a brand identity that reflected the platform's innovative approach, using a clean and contemporary aesthetic with a strong emphasis on data visualisation.
