Cric Cam
Mobile App
Cric Cam is a mobile app designed to simplify how cricket matches are captured on video. Built collaboratively with a developer friend, I led the end-to-end UX and UI design process. The goal was to create an intuitive solution for grassroots and amateur cricketers to record high-quality match footage — without expensive gear or technical complexity. The experience was shaped through continuous user research, testing, and iteration in real cricket environments.
Client
Cri Cam
Services
UX UI
Industries
Sports
Date
Problem
No dedicated recording solution existed for grassroots cricket — players relied on their default camera app with no structure behind the experience
Match recordings ran 2–3 hours, but highlights were buried with no way to find or extract them quickly
Multi-angle recording was something players wanted but had no workflow to support — two phones, no coordination, no sync
The environment itself was a constraint from day one: bright sunlight, one-handed use, and phones mounted at the boundary or handed to umpires
Research
Conducted user interviews with teammates, friends, and club cricketers before any wireframes were drawn
Built a picture of user mental models — how players thought about recording, reviewing, and sharing footage, and where the experience broke down
Core insight: players knew exactly when they hit a great shot — they just couldn't find it again. That gap between moment and memory became the central design problem
Multi-angle recording kept coming up unprompted — users were already attempting it, just without any supporting workflow
Design Decisions
Ran iterative prototyping cycles in Figma, testing and refining flows with real users before moving to high-fidelity UI
Made highlight tagging a first-class feature within the core flow — so players could mark moments in real time rather than scrubbing through footage later
Applied a mobile-first design approach with accessibility considered throughout — large tap targets, clear visual hierarchy, and a minimal onboarding flow
Collaborated closely with the developer to ensure clean handover documentation and technically feasible design decisions
Outcome
Shipped live on both Apple App Store and Google Play — a real product used by real cricketers
End-to-end 0-to-1 UX ownership, from discovery and research through to launched product
Post-launch updates shipped based on real usage, reflecting a continuous improvement approach