Desk with keyboard and brown chair

Rohit Bawa

UI/UX Designer

ABOUT ME

I’m a UX/UI Designer who thrives on creating seamless, user-friendly digital experiences. Currently at Pocket Square, I work on a project basis, guiding designs from discovery through delivery, with a focus on intuitive and high-performing websites. I collaborate closely with developers to ensure every design is executed to a high standard. A key part of my role involves streamlining the design handover process—creating clear, detailed documentation that supports smooth collaboration and reduces friction between design and development. This has been especially valuable when working with high-end brands that require meticulous attention to detail and a premium, polished user experience.

Before Pocket Square, I was at Du Val, where I progressed into a leadership role, managing a team of designers and guiding projects from user research through to final interface design. My time there helped me refine my skills in Agile environments and cross-functional collaboration—ensuring that every design was both user-centric and aligned with broader business goals.

Whether designing Shopify e-commerce sites, responsive websites, or other digital products, my focus is always on crafting intuitive, engaging experiences that feel effortless to users while supporting business outcomes. My goal is to simplify complex problems and deliver seamless digital experiences—for both users and clients.

Experience

UI/UX Designer

POCKET SQUARE

·

2023-NOW

  • Translate client needs into effective website solutions

  • Manage workshops and develop wireframes and prototypes

  • Deliver designs aligned with client goals

  • Present concepts clearly and integrate feedback seamlessly

  • Optimised design solutions using data-driven insights

  • Improve design workflows

Group Design and Production Manager

Du Val Group

·

2016-2023

  • Managing a team of six

  • Digital & Email Campaigns

  • UX/UI and Web Design

  • Social Media Manager for three pages

  • Creative lead on Brand New Projects

  • Project Management

  • Created a filling system

  • SaaS Tool (Marketing Cloud)

  • Front-end-development - Junior

  • Accountable for creative and production delivery

  • Worked with developers, freelancers, and agencies

Education

Bachelor of Computer Graphic Design (BCGD)

University of Waikato

·

2007-2009


Te Puke High School

·

2002-2006